Life is full of surprises, and sometimes it makes you wonder if it is already planned by someone. Since I was a kid, I have always doubted that some crazy person scripting my life. As a brand officer of a pet care brand, my education or qualification doesn’t make any sense, so is my childhood dream. I never had control over my life for the past 26 years. What could I expect?!

I have always wanted to write a book based on all the craziest things that happened to me. I am pretty sure that it sells like a cake. I know that I am partly responsible for most of them, but not always. I have experienced the highs and lows of life, and I am still amazed by the things that happen to me sometimes even now. There are numerous things that made my jaw drop and made me realise that there is more in this world that we couldn’t understand. They make my heart race and fill me with excitement and curiosity for tomorrow.

And my current job is something like that. As someone who always wanted to work in the tourism industry, even though I got an opportunity I dropped it and ended up working in the pet care/FMCG industry.

I think I have been drawn into the storms that I have created. I still find it hard to believe that I got called for this job that has no connection to my experience and I am still not sure how I passed the interview and got selected. Fun fact, I literally cried when they said I got selected, not out of happiness, but out of anxiety. I got extremely disappointed that I got the job. Why?

Of course I have an MBA, but I specialize in Tourism. Of course I have a dog and also take care of my 7 community dogs and sometime cats, but it is not enough for me to understand the complexity of working with the CFT team, D2C, e-commerce and managing a brand.

Everything is new to me. Still I jumped into the darkest hole without knowing what lies ahead is what I did when I entered in this career path. Only with the courage that I love animals. Sometimes, I look at myself with surprise for being brave enough to do things that scare me the most.

After all, I ended up working in this strange industry that reminds me of Akshaya Patra, the inexhaustible vessel of Hindu mythology. It’s been 7 months here the more I dig and dig to understand marketing, e-commerce, FMCG and pet care, the more information and knowledge it throws at me. Because of my mediocrity I always ask myself if I am in the right place, do I belong here… But my love for animals and pets keeps me motivated. But that’s not the only thing that could make me sustain in this place that works much more faster than me. But I believe at some point I will evolve.

Things have never been smooth in my current organisation. There is always some chaos or another. And the most terrifying chaos was when my team and manager left the company. It felt like the crew and captain abandoned me and the brand. Yes it was just me and the brand floating on the vast sea of knowledge. You have no idea how scary that can be. To be honest, a part of me wanted to give up on this journey too.

But someone who has been by my side since my darkest days told me to drop the anchor and stay. So I decided to give it a shot, and things started to change a bit. And now the brand has slowly started sailing.

I started getting some support to run the brand that I was left with. And I am happy to see the products being launched. And I am proud that I stayed and I am glad that I am getting the help that I needed. Of course, I wasn’t able to see its entire development process of all these products, but I am happy that I am here taking it to a stage where the product is visible and accessible to people who can use it to give the best possible care for their dogs.

Whenever people ask me what my career goals are, I always avoid the answer as I am pretty sure people won’t be satisfied with my answer anyway. Unlike others, I don’t have a fixed goal, like becoming a manager, CEO, earning more… blah blah blah.

For me, a job has to be something aligns with my values. It should be something that I do for something that I love. Thats it. After all it is a source of income that helps me do things for myself and protect my family. I know that the moment I take my career too seriously is the moment I keep a knife in my throat. I am afraid of myself the most, if I take things too seriously I don’t know where to stop and end up spoiling my health. And that is why I am keeping a check on myself every day. Never take it too seriously.

Because I have been to a place where I have seen what death feels like, my answer to career goals blends with my life goal – I want to live. I want to breathe. I want to be happy and make others happy. I want to try and experience new things, learn new things, meet new people, and see every inch of the earth before I close my eyes. I know at some point I will face the edge of a cliff again where every human life ends. But the next time I get there, I want to be a person who lived her life without regrets. That’s how ambitious I am.

I am not sure how long I will last in this current job. In my previous jobs, I was a trainee, and an intern, and I tend to leave places when they no longer excite me. Unlike others, I can’t fit my future into a single box. So everyday life feels like a labyrinth to me. But still, I am planning to do my best while I am here.

And I have to announce to you guys that the brand that I take care of has finally launched the new range of products after 2 years. Yes! It has branched out despite all the turbulence. And it makes me excited to see how it will win the hearts of pet owners. Probably something I look forward to in the next few months

You can buy my brand’s newly launched grooming range at Amazon – I tried on Pearly, her coat felt soft and it enhanced her white coat as she was extremely dirty before bath. Will be sharing a detailed blog about the products soon. Sharing the link below incase you are interested:

• https://amzn.eu/d/cB51Ksk – Petterati Cleansing & Moisturizing Shampoo For Dogs
• https://amzn.eu/d/jblHSWg – Petterati Conditioner For Dogs
• https://amzn.eu/d/4UAJn0a – Petterati Waterless Shampoo For Dogs